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Personnel Marketing

The shortage of qualified employees has significantly increased the competition for top talents. We expanded our personnel marketing activities in 2012 and took a number of steps to make Fresenius an even more attractive employer. This is vital if we are to continue to fill jobs with highly qualified people – thus ensuring our future growth.

Once again, we visited countless recruiting events and job fairs, including Germany’s largest job fair for young academics, the Graduates Congress in Cologne.

We continued with the marketing concept implemented in 2011, which involves increasing the participation of employees from various specialist departments by having them give lectures and make presentations at such events. This gives job seekers a chance to meet directly with their future colleagues in the various business segments and hear them describe all the many different entry opportunities at Fresenius.

The premiere of our Career Day for Students in the previous year was a success and so we held one again in 2012. We expanded the concept this year, which allowed us to concentrate more on the individual requirements of the various study disciplines. The number of participants also increased significantly. Compared with only 25 students that participated in 2011, this time more than 150 graduates took the opportunity to visit Fresenius at its headquarters. As the title “Meet the Board” suggests, members of the Management Board as well as employees from various business segments and at different stages of their careers reported on their own progress and gave tips on starting a career.

We also expanded our online activities in 2012. Candidates wishing to apply online can now enter their XING profile into the Fresenius Career Portal and transfer their data from XING directly into an online application. We have also set up profiles on various social networks, such as Facebook. Potential applicants can now find out about Fresenius and get in touch with us there.

In an annual ranking carried out by Potentialpark, a Swedish market research institute, our career page took first place and the top slot for a German company. Our online application system also achieved excellent reviews and came in second. For the first time, the institute also launched a study to analyze overall online appeal to applicants. Several thousand students and graduates were asked what they expected from career web pages. Consequently, the career web pages of 100 German companies were evaluated on the basis of the criteria they listed. Fresenius also took first place in this ranking.

The careers portal for the Fresenius Group can be found on our website www.fresenius.com in the “Career” section or directly at http://career.fresenius.com.

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